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Press Release

Break-Through Simplifyre See-Through Electric Fireplace


2/13/2008 (Minneapolis)

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Hearth and Home Technologies unveils the first true see-through electric fireplace available in the hearth industry Simplifyre See-Through. See-through fireplaces are frequently on a interior wall separating two common areas like a dining room and family room. Until now, no manufacturer had designed an electric fireplace that would function as a true see-through.

The Simplifyre flame technology is an industry breakthrough. While its not magic, it certainly has roots in the special effects department of modern theater, says Patty Geister, business development manager for Hearth & Home Technologies. The illusion of real flames in a see-through firebox is good stagecraft. And, the energy efficient LED light source consumes 50 percent less energy than other electric fireplaces with no light bulbs to replace.

A modulating, glowing ember bed and logs, teamed with three-dimensional realistic flames, challenges most consumers to wonder whether its real or not. The Simplifyre See-Through series of electric fireplaces are uniquely designed to look like wood burning masonry fireplaces with a large, square opening and sooty brick refractory, setting the stage for a very realistic log set and ember bed.

Simplifyre See-Through comes standard with black bi-fold glass doors, creating a clean look that can span from traditional to contemporary. Realistic brick refractory and an on/off remote control are standard features for this exciting new product.

Simplifyre products are manufactured by Hearth and Home Technologies, Inc, a company that leads the industry with a wide range of brands with environmentally sustainable whole hearth systems. They are available from retailers of Heat & Glo, Heatilator and Quadra-Fire, the Hearth and Home Technologies family of hearth brands including the retail brand Fireside Hearth & Home.

For more information, visit www.heatnglo.com and find electric fireplaces.