Hearth & Home Technologies
About Us
Press Release

Blog Launched for Builders, Dealers and New Home Design Centers

6/20/2008 (Minneapolis)


" hspace="20" vspace="5" border="0" align="right" valign="top" class="productPhotoBorder">

Hearth & Home Technologies, a leader in environmentally sustainable whole hearth systems, recently introduced a blog to educate builders, dealers and new home design center staff with tips, trends and awareness for selling and upgrading options. Entitled Design Minds at Hearth and Home, the blog is available at http://designmindsathearthandhome.blogspot.com.

The blog covers news, design, fireplace options, shelter and interior trends, marketing and merchandising, consumer shopping behavior and retail trends.

The author of the blog, Krisann Parker-Brown, is an expert resource specializing in new construction channel and design centers for Hearth & Home Technologies. Parker-Brown is a liaison for design centers and builders to help with product selection and presentation based on dcor style, housing segments, consumer lifestyle and purchasing patterns.

How products are presented to consumers makes a big difference to their purchase selection in both what they choose and how much they spend, says Parker-Brown. My role is to provide guidance and understanding of consumer shopping behavior and retail trends to national builders, local builders and design centers so they can best present hearth products to new home buyers. Presenting the right products and placing them strategically, helps consumers select options and upgrades, while helping ensure they are satisfied with their purchase.

Parker-Brown has a 19-year background in retail, including 10 years at Target Corporation in merchandise presentation. When you get right down to it, everything is retail, says Parker-Brown.

The blog is updated frequently. Users can visit the site to enter their email address to receive instant updates when new articles and information are posted. For assistance in local or national markets, builders and new home design center staff can contact Parker-Brown at 952-985-6537 or brownkr@hearthnhome.com.

About Hearth & Home Technologies Inc.

Hearth & Home Technologies leads the industry with a wide range of environmentally sustainable whole hearth systems. The Hearth & Home Technologies family includes Heatilator, Heat & Glo, Quadra-Fire and Harman brand hearth products and Fireside Hearth & Home brand hearth design centers. The companys environmentally sustainable fireplaces provide energy-efficiency, warmth/comfort and excellent indoor air quality. Hearth & Home Technologies environmentally sustainable fireplaces are also manufactured, packaged and delivered with respect for the environment. Hearth and Home Technologies is a subsidiary of HNI Corporation (NYSE: HNI), the second largest office furniture manufacturer in the United States.

# # #